EasySert and the inexhaustible potential of the market

At IFRA Expo 2008, EasySert was a big draw for the public. The new inserting process was received with great enthusiasm by the show’s visitors, who all agreed that with EasySert, Ferag has once again homed in on a genuine market need. Also meeting with a strong response was top quality thanks to FlyStream with Integrated Repair Control, along with the use of a single universal JetFeeder hopper model for all formats and product thicknesses, plus straightforward expansion of the system to a maximum of 40 hopper options.

EasySert is distinguished by its almost unlimited uses. Typical fields of application are advertising titles, regional newspapers, or Sunday packages in the USA. EasySert is an economically interesting solution for publishers and printers wishing to enter the lucrative supplement business. And for large companies where inserting has long been routine, this new process comes with opportunities for accessing new market segments.

EasySert’s potential is also evident in the zoned advertising market, when supplements are gathered and then packed in a cover for distribution to individually addressed households.