When it comes to the efficiency of a modern mailroom, added value like stitching, trimming, folding, gluing, foil wrapping, etc. are now factors that spell success. They offer both publisher and advertiser new ways to promote the publisher's own products and produce them in a magazine-like quality. Innovative special advertising formats also generate interactivity between the reader and advertiser and turn the newspaper into an attractive advertising platform. The return on Investment of a mailroom thus becomes equally attractive. All components in the area of added value can also be integrated into an installation as a modular retrofit. Brochure "Added Value"