Customers in the beauty sector today expect maximum flexibility. Industry estimates indicate that a significant share of online beauty orders are picked up in-store. At the same time, return rates in e-commerce and particularly in beauty tend to be high. For many retailers, this creates a critical bottleneck between online shop, warehouse, and physical store operations.
With ferag.doWarehouse, retailers gain full real-time transparency across their omnichannel inventory for the first time. Research on ERP/WMS integration shows that companies can significantly reduce operating costs while simultaneously increasing delivery reliability.
ferag.denisort compact becomes the centerpiece of the fulfillment strategy. The system consolidates Click & Collect, shipping, and returns in a single process. This significantly shortens processing time per order, with real-world experience demonstrating substantial increases in overall throughput.
ferag.deniway complements the sorter as a flexible conveying system, reducing transport times across the warehouse. Studies, including research by Fraunhofer IML, confirm that automation can greatly reduce unproductive walking distances in intralogistics.
As the business grows, ferag.skyfalloffers modular overhead extensions for buffering and sorting. This ensures that logistics remain fully scalable, an essential advantage in markets where fluctuations in demand and return volumes have become the norm.
The result: higher customer satisfaction, lower costs, and a system that pays for itself in the medium term. Studies by Kinexon and Fraunhofer IML show that SMEs investing in modular automation often achieve ROI within 12 to 24 months.
An impressive real-world example of a top-level omnichannel strategy is our project with Fnac in Portugal, where Ferag acted as general contractor to successfully implement a new distribution center.